Hi, I’m Max, a marketer in Melbourne, Australia. I have a proven track record of scaling revenue and enhancing brand engagement across the hospitality and B2B sectors. I specialise in building high-performing marketing strategies, processes, content & programs that deliver measurable impact.
Here are some of my works.
Pub Perks – 2025
Led the overall strategy, launch, and marketing rollout for the Pub Perks rewards app, a digital loyalty program created to drive venue foot traffic and boost customer retention. By executing targeted digital campaigns, structuring compelling promotional incentives, and setting up effective on-site activation kiosks and point-of-sale materials, the initiative successfully secured over 2,000 active sign-ups within its first six months. Demonstrates my skills: mobile app acquisition, data-driven customer lifecycle marketing, and building long-term brand loyalty across hospitality venues.
Onbook Booking Sales Process
In 2025, I increased our online bookings at the Braybrook Hotel from $19.35 to over $30,000. Our Mother’s Day, Easter Sunday, and Christmas buffets sold out in record time, because customers demand seamless booking & payment options. We promoted our offerings on all channels including: website, social, email and in-venue signage. This was a big win for our reception team as they didn’t have to handle deposit payments / final payments over the phone, and could focus on serving our customers in the venue. Thanks to all the team at the hotel for giving online booking a chance, it paid off!
Broadmeadows Central Shopping Center
As the Marketing Manager at Broadmeadows Central Shopping Centre, I produced many campaigns to promote the center and it’s retailers. Some highlights below.
TIMEZONE Launch – reel which I produced, filmed, and edited.
Meet the Local Traders feature.
Campaign supporting independent / smaller retailers, across website, email newsletters, social media, posters and in-centre signage. The marketing campaign gave these stores a major boost in traffic and sales.
Roy Morgan
Overhauled the Roy Morgan email newsletter strategy to improve open rates and grow the audience. By updating the design template to be mobile-friendly, segmenting the email list, and sharpening the content strategy, email open rates increased from 20% to 30% in one quarter while expanding the subscriber list to over 25,000.
I also produced videos, website pages and social media promoting Roy Morgan’s research
MaxPlusFood 